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The Savoy Hotel London: Does London’s first luxury hotel still define elegance?

The Savoy Hotel is the seminal luxury hotel in London and Europe. Built for an exclusive clientele based on the emerging luxury hotels of the US, we check in to see if the first luxury hotel in London has still got it.

Few people would not hear the words Savoy Hotel and not have some sense of an esteemed luxury hotel. It deserves iconic status (a word that is so overused) for more than the experiences it delivers today but for its history of serving the most elite clientele in the world and having a lasting impact on luxury hotels worldwide.

The Savoy backstory

The Savoy has more history and enduring influence than perhaps any other hotel in the world.

The Savoy was built by Richard D’Oyly Carte, a theatre producer who made his money from Gilbert & Sullivan productions (the profits from Mikado financed the establishment of the Savoy).

the golden statue of Count Peter of Savoy at the entrance of The Savoy London
The golden statue of Count Peter of Savoy greets you at the entrance. (Image: Damien Hewetson)

He developed the Savoy Theatre first and then purchased the lot next to it with a vision for a luxury hotel based on the burgeoning US luxury hotels.

Opened in 1889 Carte fired his launch team after six months of losses and brought in César Ritz to bring his vision to life. Ritz then assembled a formidable “army of hotel men" from France that would set the tone for the hotel and whose proteges would then go on to found similarly remarkable establishments.

The grand exterior of the Savoy London.
The Savoy was built for an exclusive clientele. (Image: Damien Hewetson)

Ritz brought in the esteemed Auguste Escoffier, who is still recognised today as the father of French cooking techniques and establishing the professionalism of kitchens, as chef de cuisine and Louis Eschenauer as maître d’hôtel.

These three immediately established The Savoy as the premiere destination for aristocrats, royals, the wealthy, celebrities and distinguished by incredible service and innovation. For example, Escoffier would create the Peach Melba and Melba Toast for Dame Nellie Melba.

the Savoy sign by the edge of a river in London
The Savoy London is the only five-star hotel on the River Thames. (Image: Damien Hewetson)

Ritz and this team’s achievements would then propel them to found the Ritz in Paris and the rest as they say is history (although the three of them were fired from The Savoy for fraud).

The service is one thing, but The Savoy is also synonymous with innovation. It was the first hotel in the UK to be lit by electricity (the Savoy theatre was the first public building to be lit by electricity) or install electric lifts. It was also the first hotel in the UK to have ensuite bathrooms in most of the rooms with constant hot and cold water.

the road outside The Savoy London
Aristocrats and royals have checked into The Savoy. (Image: Damien Hewetson)

With the help of a long-term resident Guglielmo Marconi, the hotel used the telegram to promote booking a hotel room from your ship before arriving in London to travellers on transatlantic journeys.

Most recently The Savoy closed for renovations in 2007 and almost three years and £220 million later it reponed.

a chandelier hanging from a ceiling above the stairs of The Savoy London
The Savoy London has elevated its glamour after a series of renovations. (Image: Damien Hewetson)

The Savoy is so etched in the common lexicon as the pinnacle of luxury hotel experiences that today it still evokes butterflies for those who are about to check-in.

The glamourous are still checking in and in the 135 years, almost every well-known personality or celebrity has had some relationship with The Savoy.

the classic interior of The Savoy London
Over the years, The Savoy has established itself as an esteemed luxury hotel. (Image: Damien Hewetson)

First Impressions

For a sense of arrival, The Savoy is hard to beat.

It is unmistakenly grand Art Deco from the moment you swing off the Strand into the forecourt, the only road in the UK where you must drive on the right.

a statue of a woman the the foyer of The Savoy Hotel London
Be in awe at the grandeur of The Savoy. (Image: Jack Hardy)

Passing under the golden statue of Count Peter of Savoy the top hat-adorned doorman is everything you expect from refined London luxury.

the foyer details of The Savoy Hotel London
The Savoy is embellished with magnificent Art Deco style. (Image: Jack Hardy)

The incongruous palm trees on the foyer entrance give a distinctively leisure feel. The wooden revolving doors are a paradox. Cutting-edge design at their time of adoption, they now give the hotel a bygone charm.

the dining interior of Thames Foyer, The Savoy London
The glass-domed atrium at Thames Foyer radiates natural light. (Image: Jack Hardy)

The foyer is unmistakably art deco with black/white chequerboard floor tiles, square marble columns that house ornate gold fixtures and ornate Greek reliefs in the wall spaces between columns.

the piano at Thames Foyer
Sip afternoon tea with piano music playing in the background. (Image: Jack Hardy)

The foyer peels off into several directions, the most prominent is the stairs down to the Thames Foyer and the instantly recognisable gazebo from which a pianist will often accompany their world-famous afternoon tea.

a couple enjoying high tea at the gazebo of The Savoy Hotel London
Sit down for high tea at the gazebo. (Image: Will Stanley)

The reading room to the left of the descending staircase is perhaps a secret space perfect for a coffee and a paper while waiting for rooms to be readied or other guests.

Stairs to the left lead to the American Bar.

a look inside the American Bar at The Savoy Hotel London
Nab a spot at one of the squat curved lounge chairs in the American Bar. (Image: Jack Hardy)

The room

Across the 267 rooms, there are several room and suite types. Our stay is in a two-chambered ‘Personality Suite’. Ours is the Charlie Chaplin who lived here for three months in 1952.

The suite on the 7th floor of the building facing the Thames is composed of a sitting room, bedroom, walk-in robe, ensuite bathroom, visitor WC and an entrance anteroom.

the grand checkered floor of The Savoy Hotel London
The Savoy has been rumoured as the favourite hotel of Marilyn Monroe and Marlene Dietrich. (Image: Damien Hewetson)

Entering the suite the river views should make the biggest impact but it is the simple cane and hat sitting on a side table. The little tramp’s props are charming and engender a sense of being part of history.

Both rooms have large windows to capitalise on the vista. The Houses of Parliament, Big Ben and the London Eye to the west and the National Theatre and Blackfriars Bridge to the east, this is a privileged perspective of London and the Thames.

a cosy lounge area at The Savoy London
The rooms are spacious yet cosy. (Image: Damien Hewetson)

The walls feature a full portrait of Chaplin as a 1950s gent sans characteristic moustache. The settee and glass coffee table are comfortably placed in front of the fireplace and a sideboard houses the complimentary non-alcoholic mini bar, tea, coffee and renowned Savoy Cocktail book which has to be purchased if you would like to add it to your own library.

the elegant interior of The Savoy London
Experience a dignified stay at The Savoy. (Image: Damien Hewetson)

The bedroom is very spacious, king size bed, a sedan to sit on and an appropriately oversized wall-mounted TV.

A walk-in wardrobe precedes the marble bathroom with enthusiastic underfloor heating that is hot underfoot and lifts the temperature several degrees from bedroom to bathroom.

A claw-footed freestanding tub complete with a bath caddy sits in an alcove on the black/white floor tiles.

Bespoke floral toiletries Savoy Steam from Penhaligon’s are accompanied by a panoply of loafers, buds and kits.

A free-standing light stand and bed lamps are all manually operated.

the room interior of The Savoy London
The Savoy ushers in timeless and understated extravagance. (Image: Damien Hewetson)

The facilities – Bars

Both bars of noteworthy.

The American Bar

In a land famous for its historic pubs, the American Bar is an anomaly.

Drawing on the original US luxury hotel inspiration the American Bar was one of the first to serve American-style cocktails in the UK and is the oldest surviving cocktail bar in London.

Today it is a historic bar with an impressive cocktail and spirit list while the cocktail book is on the shelves of any serious cocktail connoisseurs.

Small tables are surrounded by squat curved lounge chairs. The space is cramped but it is a piece of history well worth the experience.

a dimly lit seating area at the American Bar at The Savoy Hotel London
Sip on American-style cocktails at the historic American Bar. (Image: Jack Hardy)

The Beaufort Bar

Despite being added during the 2010 extensive refurbishment, the Beaufort Bar is more ostentatiously Art Deco than the American Bar.

the elegant and dimly lit space at the Beaufort Bar, Savoy Hotel London
Relax at the Beaufort Bar with a glass in hand. (Image: Jack Hardy)

Jet-black and golden fixtures and enclaves, the DJ music gives it a very modern sultry and intimate vibe.

the vestibule of The Savoy Beaufort Bar in London
Contemporary meets classic at the Beaufort Bar. (Image: Jack Hardy)

The facilities – Restaurants

The Savoy has three different Gordon Ramsay eateries while breakfast and afternoon tea are served in the Thames Foyer.

Thames Foyer

The Thames Foyer is the heart of The Savoy, found at the bottom of the central staircase from the hotel entrance.

the dining tables at Thames Foyer, The Savoy
Walk downstairs to the elegant dining of the Thames Foyer. (Image: Jack Hardy)

The breakfast menu is regal in its breadth and width. The Savoy Breakfast is an epic British fry-up and comes in a vegan and vegetarian version.

And as you would expect from the Savoy, there are Classic Savoy breakfast items.

the dining hall at Thames Foyer, The Savoy
Head to the Thames Foyer for a delicious Savoy Breakfast. (Image: Jack Hardy)

The “Arnold Bennett" omelette was created in the 1920s and is made with smoked haddock, hollandaise sauce and cheese. To make it as indulgent as possible there are options to add a half lobster tail or 5g of caviar.

The Savoy Afternoon Tea is an institution that started from the very first day of the hotel in 1889. Back then the Thames Foyer was in fact the terrace with magnificent views of the Thames. Typical English weather saw the terrace enclosed under glass which created the Thames Foyer.

pouring tea into a cup at The Savoy Afternoon Tea
While away the afternoon with a cup of tea.

The menu serves up the ultimate in refined English High Tea including Coronation Chicken Sandwiches, cured cucumber, Scottish smoked salmon plus scones, clotted cream and more than 30 different teas.

a spread of pastries and tea at The Savoy Afternoon Tea
Swing by The Savoy Afternoon Tea for English High Tea.

River Restaurant

Behind the Thames Foyer, Ramsay’s ‘relaxed’ restaurant in The Savoy is the best of British and international seafood. The intimate space feels a lot more upmarket than the ‘relaxed’ moniker Ramsay’s team has put on the restaurant.

the centre bar of River Restaurant, The Savoy
Relish in the relaxed River Restaurant. (Image: Jack Hardy)

The pink gold decor and furnishings are not what most of us would label relaxed. The centre elliptical-shaped centre bar pushes most of the seating to the walls and creates several more intimate settings and banquettes. The coveted tables are those that make the most of the river views.

the dining interior of River Restaurant, The Savoy
Settle in one of the coveted tables. (Image: Jack Hardy)

The menu serves up two brands of caviar, a raw bar with cured salmon and ceviche, chilled seafood platters and of course oysters from the channel and Ireland.

the interior details of River Restaurant, The Savoy
The River Restaurant is dotted with elegant furnishings. (Image: Jack Hardy)

For the true carnivores, the Beef Wellington is an elevated British staple. There are two and three-course lunch specials during the day.

a look inside River Restaurant, The Savoy
Pop by the River Restaurant for lunch. (Image: Jack Hardy)

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Restaurant 1890 by Gordon Ramsay

Recently receiving its first Michelin star, the restaurant’s name is a nod to the pioneering Escoffier. Restaurant 1890 only seats 26 and offers an 8-course degustation menu with matching wines or choose from the vintage wine list.

the signage at Restaurant 1890 by Gordon Ramsay
Dine at the Michelin-starred Restaurant 1890 by Gordon Ramsay. (Image: Sim Canetty Clarke)

With limited seats a reservation at the restaurant is advised at time of booking the hotel.

the classy dining interior of Restaurant 1890 by Gordon Ramsay
Restaurant 1890 by Gordon Ramsay evokes classic elegance. (Image: Sim Canetty Clarke)

Savoy Grill

The Savoy Grill is synonymous with the hotel and created as much of an impact on the dining scene in London as the hotel itself.

the elegant 1920s-style dining at The Savoy Grill, London
Step into 1920s-style dining at The Savoy Grill. (Image: Jack Hardy)

Aside from the famous Beef Wellington the Savoy Grill is a steak-driven diner with the best cuts of beef served from a charcoal grill including the signature Cote de Boeuf.

the interior details of The Savoy Grill, London
Pull up a chair at the dimly lit fine dining setup of The Savoy Grill. (Image: Jack Hardy)

The location

It is hard to beat the location on the Strand a stroll from Trafalgar Square, Covent Garden and The Mall.

Sure it is not the more elite St James Park but for the London visitor, this is the heart of the action.

the look outside of The Savoy London at night
The Savoy majestically sits near the most iconic London landmarks. (Image: Damien Hewetson)

Our Rating

5 stars – it is hard to fault The Savoy. Its history could have been a cage but it has made a great fist of embracing its heritage to deliver a luxury Art Deco experience with important modern amenities.

the interior details of The Savoy Hotel London
The Savoy delivers a luxury Art Deco experience. (Image: Damien Hewetson)

What we loved

The sense of occasion is enhanced by the service, design, and aesthetic. The Savoy is truly a hotel of historic importance it is a privilege to be part of that history.

the exterior of The Savoy London
Quentin Long recognised The Savoy as one of the best luxury hotels in London. (Image: Damien Hewetson)

What we would change

Small maintenance issues are occasionally visible. For example, the light fittings in the Blue Lift were not finished and were damaged. But this is nitpicking.

a classic living room interior with lampshade at The Savoy
Spread across the 267 rooms are classic furnishings. (Image: Damien Hewetson)

Details

Address: Strand, London WC2R 0EZ

Website: thesavoylondon.com

the entrance of The Savoy Hotel London at night
Check into The Savoy Hotel London. (Image: Damien Hewetson)

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Quentin Long
Quentin Long is the Co-Founder and Managing Director of Australian Traveller Media. Quentin is a sought-after travel media commentator. He is Australia’s most trusted source for travel news and insights, having held weekly radio segments across the country since 2006, and regularly appearing on Channel 9’s Today and A Current Affair programs from 2010. Don't ask him his favourite travel experience as that's like asking him to choose a favourite child. However he does say that Garma Festival is the one travel experience that changed him the most.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

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    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

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    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

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    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
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    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.