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6 island holiday experiences that are better in Samoa

From peaceful, sparkling beaches to one of the friendliest living cultures in the world, Samoa does it better.

There’s nothing like an island holiday. Time slows down, the sound of the ocean creates a backing track and all worries are left behind. And nowhere does this feeling resonate more than Samoa.

From the moment you step off the plane, Samoa envelops you with a warm, welcoming embrace. The island nation is in a league of its own, and we have six experiences that prove it.

1. A day on the beach

Vavau Beach in samoa
Samoa is an island paradise. (Credit: Samoa Tourism)

Samoan beaches are endless, and the very picture of a tropical island getaway – all with zero crowds at any time of the day. What’s more, the water is so clear there’s no need for a snorkel and goggles to spot fish and coral below the surface.

While white-sand beaches are just about everywhere, Lalomanu – widely considered the best beach in Samoa – is a good place to start. Lined with beach fales to settle in for the day, and boasting striking views of the smaller outer islands, there’s no surprise it was once voted in the top 10 best beaches of the world by Lonely Planet.

Take a day trip over to the uninhabited Namu’a Island from Upolu’s south-east coast for incredible snorkelling. The surrounding waters are also a popular home for hawksbill turtles.

2. Immersing in local culture

Siva Afi dancers at fiafia night in samoa
Watch Siva Afi dancers at fiafia nights. (Credit: Samoa Tourism)

Samoans are (rightly) very proud that theirs is still a lived culture. Discover what this entails at the Samoa Cultural Village in Apia: witness a welcome ceremony, see traditional cooking practices (and try the tasty results), learn about traditional tattoo methods and their meanings, and lots more.

It will all help you appreciate the fiafia nights held by many hotels around the country, usually open to walk-ins as well as guests. Here you can enjoy traditional dancing, singing and music, all while munching on hearty Samoan cuisine, served up buffet-style.

Of course, there’s a more modern culture to Samoa as well. The famous author of Treasure Island and Strange Case of Dr Jekyll and Mr Hyde, Robert Louis Stevenson, lived out the final years of his life in a grand but secluded home in the mountains above Apia. Guests can visit the house and the Scottish author’s gravesite.

3. Relaxing stays

dining chairs at Seabreeze Resort restaurant
Soak in the views at Seabreeze Resort.

Samoan accommodation is varied and unique to the country. No matter what type of holiday you’re looking for – adventure, family-friendly, business, large groups, boutique or luxury – there’s somewhere to stay with your name on it.

Travellers tend to stay on the two main populated islands, Upolu and Savai’i, which is where you’ll find most of the accommodation options.

On Upolu, try the luxurious and adults-only Seabreeze Resort. Particularly popular among couples, these 11 exclusive villas and suites are perched on a clifftop, surrounded by coconut trees and overlooking the clear turquoise ocean.

Or book into the absolute beachfront Return to Paradise Resort. It has a couple of claims to fame, from being the only Samoan-owned and operated resort to being the filming location for the 1952 movie of the same name.

For a truly Samoan experience, book into Taufua Beach Fales. Sleeping in an open fale on the beach is a near-camping experience you can’t have in many other places around the world, and these are literally on Lalomanu Beach.

Over on the quieter Savai’i, Amoa Resort offers a comfortable space right across from a crystal clear beach guests have all to themselves. And the boutique Savaii Lagoon Resort offers just 10 rooms, right on a golden sand beach, beside the lagoon.

4. Wild swimming you won’t forget

to Sua Ocean Trench samoa
Climb down into To Sua Ocean Trench. (Credit: Getty/ Martin Vinas)

Don’t feel like dealing with sand? Waterfalls, natural pools and unique ocean trenches all invite you to spend the day in swimmers on a trip to Samoa.

To Sua Ocean Trench must be top of your list; climb the steep ladder into two caves that are joined by an ancient lava tube and fed by the ocean. Piula Cave Pool offers an easy ocean-fed pool alternative for anyone who isn’t ready to tackle the height of To Sua’s wooden ladder.

Sauniatu, Afu A’au and Togitogiga Falls are all popular swimming spots for a cool dip surrounded by Samoa’s lush green rainforest.

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5. Taking in the natural beauty

Sopoaga Falls in samoa
See gorgeous sights like Sopoaga Falls. (Credit: Samoa Tourism)

Exploring Samoa’s rich nature might give the impression that it remains untouched. That’s thanks to the government’s efforts to keep the country clean and tidy, plus the locals’ respect for their land.

For a relatively small country, Samoa boasts a large variety of terrains. Spend time in tropical rainforest-covered mountains, towering over the beaches, or adventure through O Le Pupu-Pui National Park on Upolu to reach the peak of Mt Fito. Don’t want to walk? Take Le Mafa Pass scenic drive for similar views.

Visit the fascinating Saleaula Lava Field on Savai’i, where five villages were buried under molten lava by the 1905-1911 Mt Matavanu eruption.

There are many waterfalls to catch your eye, like the 100-metre high gorge Papapapaitai Falls or stunning Sopoaga Falls. And you can see water travel against gravity at Alofaaga Blowholes.

6. Feasting on wholesome dishes

local cuisine on leaf plate in samoa
Taste local treats. (Credit: Samoa Tourism)

Eat as the locals do and enjoy a rich and hearty spread of home-raised meats and root vegetables like talo (taro) and ulu (breadfruit), with plenty of fresh fruit for dessert. Typically, these will be cooked on the umu, an above-ground earth oven that uses heated rocks and banana leaves to cook meals to perfection.

Start planning your Samoan adventure at samoa.travel.

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Kassia Byrnes
Kassia Byrnes is the Native Content Editor for International Traveller. She's come a long way since writing in her diary about family trips to Grandma's. After graduating a BA of Communication from University of Technology Sydney, she has been writing about her travels (and more) professionally for over 10 years for titles like AWOL, News.com.au, Pedestrian.TV, Body + Soul and Punkee. She's addicted to travel but has a terrible sense of direction, so you can usually find her getting lost somewhere new around the world. Luckily, she loves to explore and have new adventures – whether that’s exploring the backstreets, bungee jumping off a bridge or hiking for days.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.