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Beach villages to restaurants: 8 places in Hawai‘i for a surf culture fix

The idea of hanging ten off one of Hawai‘i’s famous beaches has long been a major drawcard to the islands, and here is where you can get your surf fix.

As the most isolated landmass in the world, it’s no wonder Hawaiians live their life immersed in the ocean. The islands were settled by voyagers travelling from Polynesia in double-hulled sailing canoes and in the hundreds of years that followed surfing went from giant, heavy wooden boards surfed by Hawaiian royalty to the light, quick boards we see in competitions today, with plenty of shapes and styles in between.

The best way for travellers to immerse themselves in Hawai‘i’s surf culture – whether you’re a surfer or not – is to seek out the state’s top beaches, spend time in its seaside villages, and shop and dine in surf-themed restaurants. Here are some of the best.

1. Waikiki Beach, Oʻahu

Home to one of Hawai‘i’s most famous surfers, Duke Kahanamoku (1890-1968), Waikiki is tourist central, and for good reason. Not only will you find great hotels here, such as the pretty-as-a-picture Royal Hawaiian, and a ridiculous number of places to eat and drink, but Waikiki is the place to learn to surf.

Waikiki Beach in Hawaii
Waikiki is tourist central, and for good reason.

In the early 1900s, local men, who became known as “Waikiki beach boys", offered surf lessons to keen tourists, and today there are a number of kiosks where you can book tuition or hire a big foam board and ride mellow waves.

Waikiki Beach dotted with palm trees and surfers
Waikiki is the place to learn to surf. (Image: Jennifer Ennion)

Sheraton Waikiki Beach Resort even has its own water-sport kiosk and instructors on hand to take hotel guests out for lessons directly in front of the high-rise.

an aerial view of Waikiki Beach from Sheraton Waikiki Beach Resort
Sheraton Waikiki Beach Resort is only a stone’s throw away from the shore. (Image: Jennifer Ennion)

2. Haleʻiwa Town, Oʻahu

If you want to join the big wave surfers, there’s no going past Oʻahu’s North Shore, with the northern hemisphere winter the best time to watch the pros in action at beaches such as Waimea Bay, home to the Eddie Aikau Big Wave International.

surfers riding big waves in North Shore, Oahu
Ride on the gnarly waves off the coast of Oahu. (Image: Hawai’i Tourism Authority)

But to soak up the surf vibes without getting wet, you want to head to Haleʻiwa Town, a charming community of art galleries, boutiques, surf shops and restaurants.

As the gateway town to the North Shore, you’ll find plenty of other tourists here but the pace is much more chilled than Waikiki. For cool threads, make a beeline to Number 808, which sells tees and jumpers with vintage tourist slogans, fluoro surf stickers, and sunglasses.

the Number 808 boutique shop in Haleʻiwa Town
Make a beeline to Number 808. (Image: Jennifer Ennion)

For classic coastal homewares, take your time looking through the ornaments, jewellery, books and art at Kai Ku Hale, and then step into The Green Room surf art gallery to chat with local artists and pick up a souvenir you’ll be proud to hang on your wall at home.

souvenirs on display inside The Green Room, Haleʻiwa Town
Browse through The Green Room surf art gallery. (Image: Jennifer Ennion)

You’re not short of surf-themed eateries on Oʻahu, and likely the most famous is Duke’s Waikiki, honouring the legendary surfer. But if you’re after somewhere less touristy but still with plenty of funky souvenirs and within easy walking distance of Waikiki hotels, grab a table at Aloha Art Gallery on the main thoroughfare of Kalākaua Avenue.

art displays inside the Aloha Art Gallery
Shop funky souvenirs at Aloha Art Gallery. (Image: Jennifer Ennion)

Enjoy your morning caramel macchiato and a waffle with acai while admiring the stack of brightly-coloured surf art on the walls. There is also live music every night.

a cafe inside the Aloha Art Gallery
Sip your morning coffee while admiring Aloha Art Gallery. (Image: Jennifer Ennion)

4. Launiupoko Beach Park, Maui

The second-largest Hawaiian island, Maui, is famous for being one of the best places in the world to kitesurf, with kitesurfers and windsurfers flocking to its North Shore beaches. But if you want to go surfing, and ride where the locals ride, make your way to Launiupoko Beach Park.

This West Maui spot is popular with families because it has a rock pool for wading, and the waves just beyond the wall are gentle. It’s a good break for beginner surfers, longboarders and stand-up paddleboarders. The park also has a large grassy area with shade, picnic tables, toilets and a small car park.

Launiupoko Beach Park is not far from Lāhainā, a popular town devastated by fires in 2023, so if you do venture here be mindful that you’ll likely meet locals who’ve gone through a lot of recent hardship and compassion in and out of the water is paramount.

a man standing on a surfboard in Launiupoko Beach Park, Hawai'i
Get your surfboards ready at Launiupoko Beach Park. (Image: Jennifer Ennion)

5. Makawao, Maui

It may not be by the coast, but that hasn’t stopped Maui residents from carrying their surf culture to Makawao, a town with strong paniolo roots. Hawaiian cowboys have been wrangling cattle in Upcountry Maui since the late 19th century, and there’s even an annual rodeo.

the Makawao town streetscape in Hawai‘i
Maui residents have carried their surf culture to Makawao. (Image: Jennifer Ennion)

Although the two main streets are lined with timber buildings that scream “frontier", step inside the buildings and you’ll feel like you’re back by the sea. Shop shelves are full of seashell-shaped candles, swimwear, big-wave surf tomes, marine-printed baby clothes and stylish surfwear for adults.

For authentic Hawaiian surf attire, pop into Holoholo Surf, where the dresses are hand-dyed, the swimmers range from skimpy to retro full briefs, and the boardshorts are in classic floral Hawaiian prints. You will also be mesmerised by the vintage surfboards, beautiful board fins, and rattan furniture decorating the shop.

a look inside the boutique shop filled with dresses at Holoholo Surf, Makawao
For authentic Hawaiian surf attire, pop into Holoholo Surf. (Image: Jennifer Ennion)

6. Poipu Beach, Kauaʻi

If you’re holidaying on Kauaʻi and are keen to go for a surf, you won’t be disappointed with Poipu Beach. Split into two beaches by a sandy spit topped by a rockshelf, Poʻipū Beach Park has two crescent-shaped bays that attract locals and travellers.

Aerial shot of Poipu Beach in Kauaʻi, Hawaiʻi
You won’t be disappointed by a surf at Poipu Beach. (Image: Karsten Winegeart)

Located on Kauaʻi’s South Shore, this gorgeous spot is perfect for the entire family, as kids can comfortably snorkel and swim in the gentle bays, while Mum and Dad take turns riding the small waves further out.

If you want surf lessons, there are a handful of local schools. The beach is also patrolled by lifeguards and has showers, picnic tables and toilets, and you may even find yourself lazing on the sand with a sea turtle or monk seal.

Poipu Beach in Kauaʻi, Hawaiʻi
Poipu Beach is perfect for the entire family.

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7. Honoliʻi Beach Park, Island of Hawaiʻi

There is more to Hawaiian beaches than white sand and clear water; some of its coastline is made up of rugged strips of volcanic black sand, offering a beach outing you may not have experienced before.

Although the Island of Hawaiʻi is frequented by a lot of honu (turtles) and is fantastic for snorkelling and scuba diving, you can also surf here, and Honoliʻi Beach Park is a favourite.

Not far from the town of Hilo, this striking cove is ideal for experienced surfers who can handle strong currents. In Downtown Hilo you will discover centuries-old timber art galleries, restaurants and shops.

surfing in Honoliʻi Beach Park
Honoliʻi Beach Park is ideal for experienced surfers. (Image: Hawai’i Tourism Authority; Kirk Aeder)

8. Kona Village, A Rosewood Resort, Island of Hawaiʻi

A scuba diver’s dream, Kahuwai Bay on the Big Island of Hawaiʻi offers a fascinating underwater landscape of lava rocks. At the same time, above water, you will discover Kona Village, A Rosewood Resort. This retreat isn’t officially a surf resort but it may as well be as it’s steeped in Hawaiian history and ocean culture. Reopening to guests in mid-2023, the resort is on the shores of Kahuwai Bay, in a former fishing village.

the Moana pool at Kona Village
Revel in pure bliss at Kona Village.

Instead of kitsch surf memorabilia, this is a place that honours Polynesian settlers through authentic cultural experiences and sustainable practices that connect visitors to place and people.

Sleep in a thatched-roof hale (a modern take on a beach shack), go for a sunrise paddle in an outrigger canoe, partake in Hawaiian healing practices and enjoy a cocktail at a bar made out of a sunken sailboat retrieved from the bottom of the bay. This “village" is much more than your typical beach resort.

the Talk Story Bar in Kona Village
Sip cocktails by the beach at Talk Story Bar.
For more travel tips, read our guide to Hawai‘i for all the inspiration you need to plan your escape to the island state.

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Jennifer Ennion
Jennifer Ennion is a freelance travel and ski journalist who loves encouraging people to spend more time outdoors. From snorkelling with belugas in sub-Arctic Canada to hiking the Himalayas, Jennifer is constantly searching for stories that inspire readers to push their boundaries.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.

    8 Best Places In Hawai‘i For Surfing - International Traveller